Woman yelling excited at Milwaukee Rally Milwaukee Rally event at Wisconsin Harley-Davidson

5 days. 5 locations.

Maximum volume, just the way we like it. The Milwaukee Rally is a five-day celebration of live music, great food, custom bike shows, 2020 Harley-Davidson® Demo models, and group rides.


A five-day Labor Day weekend celebration presented by Iron Town Harley-Davidson, Milwaukee Harley-Davidson, Suburban Motors Harley-Davidson, Wisconsin Harley-Davidson, and now introducing, West Bend Harley-Davidson. Starting August 29 through September 2, visit the five H-D dealerships to find exhilarating concerts, motorcycle stunt shows, custom bike shows, 2020 H-D model demos and group rides.

The Milwaukee Rally is one celebration with 5 locations. Riders can travel to each of the following dealerships for events, performances and food/beverage/merchandise: Milwaukee Harley-Davidson®, Wisconsin Harley-Davidson®, Suburban Harley-Davidson®, Iron Town Harley-Davidson® and West Bend Harley-Davidson®.

No. Payment is not required to enter the Milwaukee Rally grounds. However, Rally Packages are encouraged to those who want official Rally merchandise and wish to participate in Run For Cash contest.

Visitors to the Milwaukee Rally can go to Visit Milwaukee found in Lodging Options or choose from a variety of hotels located near our five Harley-Davidson® dealerships during Rally weekend. (list coming soon)

Become an official sponsor of the Milwaukee Rally by contacting info@milwaukeerally.com with inquiry.

Visit our Vendor Opportunities and fill out the form corresponding to your preferred Harley-Davidson® dealership.

Milwaukee Rally Packages can be purchased online or in store at our five Harley-Davidson dealerships.

Contact Info

General Information, Operations & Entertainment



Ed Hanrahan


Public Relations

Ed Hanrahan




Wisconsin Harley-Davidson

Dianne Crowley

(262) 560-3604


Milwaukee Harley-Davidson

Brooke Eastin

(414) 461-4444


Suburban Motors Harley-Davidson

Ashley Kioski

(262) 242-2464 x 3115


West Bend Harley-Davidson

Brooke Eastin

(414) 461-4444


Iron Town Harley-Davidson

Carrie Schmidt

(262) 814-8684


Harley-Davidson Museum®

(414) 287-2789


Lodging Options

Plan Your Trip To Milwaukee and check back to find hotel deals for the 2019 Milwaukee Rally.

Book Your Stay

Traveling from out of town? Choose from a variety of hotels located near our five Harley-Davidson® dealerships during Rally weekend.

The Milwaukee Rally is not affiliated with the following hotels and does not offer discounted rates for lodging. This list is only for your convenience while planning your trip.

Wisconsin Harley-Davidson

Staybridge Suites: Milwaukee West – Oconomowoc Hilton Garden Inn Oconomowoc

Milwaukee Harley-Davidson

Hampton Inn Hyatt Place Milwaukee West

West Bend Harley-Davidson

Country Inn & Suites by Radisson, West Bend Quality Inn & Suites

Iron Town Harley-Davidson

Holiday Inn Express & Suites Milwaukee-New Berlin La Quinta Inn & Suites by Wyndham Milwaukee SW New Berlin Embassy Suites by Hilton Milwaukee Brookfield

Visit Milwaukee

If you’re interested in learning more about the birthplace of Harley-Davidson®, checking out local events or seeing Milwaukee’s best sights, Visit Milwaukee offers:

  • Event guides
  • Itineraries
  • H-D Museum™ exhibit information
  • Ride info for bikers 

Visit Milwaukee also offers:

  • Hotels in the local area
  • Wisconsin State Parks Campground access and availability
  • B&B locations and availability
  • House rentals and availability
  • Travel Wisconsin tourist info

Visit Milwaukee

From hotel availability and booking, Wisconsin State Park campground information and official Travel Wisconsin information – Visit Milwaukee is your one-stop resource.

Milwaukee Rally Sponsorships

Become A Sponsor

If you're interested in becoming an official sponsor of the Milwaukee Rally contact Ed Hanrahan at sponsorship@milwaukeerally.com

Harley Owners Group® 2019

Stay tuned for this year’s Rally updates.

Get the latest updates first